A Child’s Vision The name “Tongkonan Qufe” wasn’t born in a corporate boardroom. It was imagined by Quelene, a 10-year-old girl with a vision of peace. She believed that a cup of coffee could be more than a beverage—it could be a bridge between people.
More Than Just Coffee At Tongkonan Qufe, our philosophy is “Bringing Peace Through Coffee.” We believe that dignity and opportunity are the best ingredients for a peaceful society. This is why we don’t just buy beans; we build relationships.
The Philosophy of the Tongkonan The Tongkonan is the traditional ancestral house of the Torajan people, symbolizing family and community. By choosing our brand, you are entering our “house”—a space where culture, soul, and social responsibility meet. Every sip you take supports a movement that empowers the marginalized and preserves the heritage of Tana Toraja.